The brief for the project was to create a brand that would embody what a sand box is. A space that initiates free play, fosters creativity, introduces possibilities of building, fosters community, outdoor play and invites engagement with the space.
This project covered logo development, information and directional signages, shed structures, seating/rest areas and designing an integrated open play space for kids in the center of the area to tie the attractions and the different spaces together.
The play space was conceptualized with local Filipino outdoor games as take off-points like agawan base, luksong baka and langit lupa. Working with the construction team of the development, we manipulated the terrain and created a center space where children are free to run around while parents and caregivers can watch from comfortable seating areas.
The logo:
Based on a slab sans serif type, it shouts out play! Its simple and straight-forward character gives it clarity and strength.
The O in BOX is an irregular square. It is taken from the word itself. The inner pass-through hole is an invitation to engage and experience the many offerings of Sandbox.
horizontal application of logo
